Description
Profit from the Ground-Breaking Strategies of eBays Top Sellers and Gain the Competitive Edge
Kick your eBay business to the next level with the market-tested methods and advice contained in this unique guide. Packed with examples and insights from over 100 top entrepreneurs, eBay PowerSeller Million Dollar Ideas reveals the creative strategies the eBay elite have used to tower over eBays cutthroat competition and thrive in the competitive world of e commerce.
Learn how to design a successful business blueprint, acquire unique and desirable merchandise, build high-traffic auctions, and target an international customer base. Plus, get valuable, timely information on marketing your goods on non-eBay sites, attracting repeat customers, optimizing shipping charges, and protecting yourself from fraud online.
Create a flexible, scalable e-business plan with an eye toward the future
Locate low-cost inventory through Google, Craigslist, and trade shows
Tailor your business name and URL for maximum impact
Develop listings and auctions that generate high traffic
Integrate high-impact photos, voice, music, and video clips
Evaluate your financial performance using eBays new Sales Reports and quarterly statements
Drive traffic to your listings using eBays Keyword Program, Google AdWords, Froogle, Google Base, and the blogosphere
Increase sales by offering free shipping and return-customer discounts
Combat online phishing and pharming scams, counterfeiting, and identity theft
Attract international customers with eBay UK, eMarketBytes, and overseas partners
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